text n.
any written material
appeal v.
the power to attract or arouse interest



Simplicity is the ultimate sophistication
Leonardo da Vinci

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The finest language is mostly made up of simple unimposing words
George Eliot

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When we feel an impulse to use a marvellously exotic word, let us lie down until the impulse goes away
James J Kilpatrick

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Every word that is unnecessary only pours over the side of a brimming mind
Cicero Roman author, orator and politician

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Think like a wiseman but communicate in the language of the people
William Butler Yeats

 

About MePhotograph of Text Appeal Writer and Manager Susan Mattocks in Townsville, North Queensland writing on a laptop keyboard in her Townsville office

 

Mission Statement

To support and assist the growth of small businesses through the medium of good quality

written communications.

 

To help clients clarify the outcomes they wish to achieve with their written texts and to write

engaging and stimulating copy that achieves these outcomes.

 

To deliver projects in a timely fashion and at an affordable price and to exceed clients'

expectations whenever possible.

 

Photograph of a cup and saucer, a pen and a pair of spectacles on a table. All objects belonging to writer in Townsville and manager of Text Appeal, Susan Mattocks

 

To live by the mantras -  no job is ever too small

and keep it simple!

 

I look forward to being of service.